UX/UI & Product Designer
I design digital services that work for the people most likely to be left out — from NHS patients navigating surgery, to disabled applicants failed by paper forms, to luxury shoppers expecting effortless exclusivity.
5+ years building end-to-end digital products in agile, multidisciplinary teams — across SaaS platforms, mobile apps, and public-sector services.
A selection of product work across SaaS, sprint delivery, mobile, and web — each demonstrating measurable, research-led outcomes.
Streamlining accessibility for 2.5M users. GDS patterns and GOV.UK Design System — cutting incomplete applications by 40%.
Effortless, luxury-grade pre-order experience. Reduced support queries by 85% through data-informed, accessible interaction design.
Personalised surgical guidance to reduce patient anxiety. WCAG-compliant mobile companion grounded in user research.
Reimagined brand through loyalty and community. 5-day Google Design Sprint from ambiguity to validated direction.
My approach spans research, interaction, accessibility, and delivery — built across agile teams, regulated environments, and fast-moving sprints.
User interviews, stakeholder discovery, and usability testing. Data and qualitative insight drive every design decision.
Accessibility is a design concept, not a checklist. I apply WCAG 2.2 AA standards from the first wireframe to final QA.
Familiar with governing digital services in regulated environments. GOV.UK Design System and GDS patterns applied end-to-end.
From sketches to high-fidelity prototypes in Figma, Adobe XD, or Sketch — choosing the right fidelity at the right moment.
Working knowledge of HTML, CSS, and JavaScript means I design with implementation in mind and collaborate fluently with engineering.
I translate design decisions for audiences at every level — from engineers to C-suite — facilitating alignment and driving decisions.
A structured, agile process — adaptable across 5-day sprints and multi-month cycles.
User interviews, heuristic reviews, and problem framing — qualitative insight and quantitative analytics to define the right problem before designing a solution.
Sketching, concept generation, and rapid iteration — often facilitated through Design Sprints or collaborative workshops to generate and align on boldest solutions.
From wireframes to high-fidelity prototypes in Figma, Adobe XD, or Sketch — with WCAG 2.2 AA accessibility baked in from the start, not bolted on at the end.
Rapid cycles with real users, iteration based on findings, and continuous feedback loops — validated against published feedback and behavioural analytics.
Working alongside development teams through delivery — writing specs, reviewing builds, and tracking measurable outcomes post-launch using analytics.
Available for freelance projects and full-time opportunities — particularly within regulated environments, public sector, and smaller.
Email Meazvoma@gmail.com